Company †Strengths and weaknesses Analysis Essay

Application duty engagement Application Assignment on Situational Analysis and SWOT common to all themespgs MM-112 to MM-122 PART B and C (to be submitted together) (15+ 5 Marks) Comp any Strengths and weaknesses Analysis Remember this assignment is in continuity to the previous marketing assignment. Here we do a specialness and weakness outline for our familiarity vis -a- vis competitors. We need to know A. What particular(prenominal) strength/ competence or assets company has to satisfy the needs of customers? B. Who competes with us in meeting those needs and what is their competence, strength or asset? deal we scale our own crocked and the study competitors on those competencies and strengths? This kind of an analysis follows a 3-step process. 1Identification of all our Competitors. Competition does not stem only from products or firms that compete directly for your market sh atomic number 18 but also from any company that satisfies the same customer need. (Refer to the trade concept of competition at the end of the assignment ) 2List the areas in which your organization or the competitor has the competence. free to say that these areas should be industry relevant.An indicative total of the areas in which a firm can produce strength / competence is listed below. Innovation ? magnate to develop innovative products ?Amount of Rs. spent on R&D ?Patents that a company has to its credit ?Technical product or table service superiority Manufacturing ?Favorable Cost Structure ?Flexible production trading routines ? get at to Raw materials ?Quality of work force ?Capacity ?Outsourcing Finance- Access to capital ?Ability to generate funds in the short and capacious run ?Ability to use debt and equity financing ?Parent firms willingness to finance solicitude ?Quality of top and middle centering ?Knowledge of art ?Culture ?Strategic goals and plans ?Entrepreneurial thrust ?Planning or operation system ?Loyalty ?Quality of strategic decision making. M arketing ? point of intersection quality reputation ?Product differentiation ?Brand name acknowledgment ?client orientation ?Breadth of the product line ?Segmentation ? diffusion ?Retailer relationship ?Advertising / Promotional skills ?Sales force ? table service Customer base ?Size and loyalty ?Market share ? ontogenesis of segments servedThis list is only indicative to serve as a address to the major areas in which a firm can take on strength/ competence. You can add on or delete items to suit to your company and industry. 3Scaling your organization vis a vis the competitors on the parameters listed above-The warring strength Grid *(Please adduce exhibit at the end of the assignment) Once the strengths / assets relevant to the industry have been identified, one has to scale ones own firm and the major competitors on those strengths. One such grid has been do for the Luxury political machine market.The left side of the grid identifies the areas in which a luxury elevato r car maker can have strengths/ competencies namely product quality, product differentiation etc. On the right side various defects have been scabrous with either less than average, average or above average personate with respect to the strength/ competence identified. For ex. Cadillac has above average position in product quality, average when it comes to product differentiation and less than average on dealer satisfaction, all 3 areas being key to success in a car market. Assignment questions 1.Identify all the major competitors to your product. (Already done in part A of the assignment) ICICI bank HDFC SBI Deutsche Bank Citibank Goldman Sachs 2. Identify and list all the major strengths/assets/ competencies relevant to your industry. Core competencies Customer service pretend circumspection & Compliance Strategy & Development sloshed leadership and management Sales, marketing and Operations knob base and brand 3. Scale your firm and any two other competitors on these stren gths in a Competitive Strength Grid as is shown in the example. HSBCICICI bankDeutsche Bank Customer service Reach to the customer is good Good relationship management post-mortem clients cerebrate cells Reach to the customer is good Premier clients focused cells Reach to the customer is good Good relationship management Premier clients focused cells jeopardy management & Compliance Credit Risk working(a) Risk Market Risk Credit Risk Operational Risk Market Risk Credit Risk Operational Risk Market Risk Strategy & Development Reach to global markets Presence in appear economies Specific to one country Reach to global markets warm leadership and management Business expansions & Leadership support Culture of development and retaining leaders heavy international management and leadership Business expansions regionally Strong management presence Business expansions & Leadership support Strong international management and leadership Sales, marketing and Operations Consumer / Transa ctional Sales informative / Relationship Management Sales Consumer / Transactional Sales Advisory / Relationship Management Sales Consumer / Transactional Sales Advisory / Relationship Management SalesClient base and brand bill and strong brand Your local banker address Internationally renowned brand Strong regional brand storey and strong brand Internationally renowned brand 4. Do you have a competitive advantage superior to that of the competitor in any or more area? Do you see major areas for receipts in any competitive area? The areas of competitive advantage are Strategy & Development Reach to global markets Presence in emerging economies Strong leadership and management Culture of developing and retaining leadersStrong international management and leadership Client base and brand History and strong brand Your local banker approach Internationally renowned brand Areas for improvement Larger presence in retail operations in emerging economies Leveraging technology to increa se efficiency, access to markets and risk management Innovation by providing weekend banking and banking in non official hours PART C Assignment question 1. Based upon PART A and Part B of the assignment, consolidate the Strengths , Weaknesses, Opportunities and Threats for your organization into a SWOT Grid.