Investigating business Assignment Example | Topics and Well Written Essays - 1500 words

Investigating business - Assignment Example It set an objective to introduce the theme park’s proven chainable brands internationally, such as Legoland Discovery Centers, Madame Tussauds and SEA LIFE. By constant monitoring its visitor satisfaction, Alton Tower sets targets of delivering memorable experiences to its fans, consolidating and embracing these opportunities (Merlin Entertainment, n.d). Alton Towers is one of Merlin Entertainments brands and UK’s number one Theme Park, with the thirty- eight million visitors. This leading short break resort offers an extensive range of rides, attractions, hotels, restaurants created and served  for the whole family to have fun together. Set in five hundred acres of the Staffordshire Moorlands, it has a significant importance on the well- being of the surrounding area (Alton Towers n.d.). The company strives to create a high growth international family entertainment institution, which will be able to provide its consumers with the wide  portfolio of its services. As its objectives, Alton. It set an objective to introduce the theme park’s proven chainable brands internationally, such as Legoland Discovery Centers, Madame Tussauds and SEA LIFE. The company positions its theme parks as short break destinations, because it will optimize the market reach and use of assets. By constant monitoring its visitor satisfaction, Alton Tower sets targets of delivering memorable experiences to its fans, consolidating and embracing these opportunities (Merlin Entertainment, n.d). The organizational structure of Alton Towers as a part of Merlin Entertainment Company consists of the Board of Managers located in Luxembourg. It provides recommendations to all operating companies, including Alton Towers and also make major decisions. However, the strategic decisions on the activities of all the divisions of the Merlin Entertainment are made by the Management Committee. The company is confident enough in ability